Integrated Product Management

“The product strategy is a roadmap to guide the product development, without this roadmap, product developers will lose direction, so they will determine the product without knowing the location of products in the company's future plans. Recommendations of each new product can only be a reflection of changes in the market conditions. Such products can not be in a favorable and competitive position which there are too many or even negative characteristics. The product definition is muddled that can not become an organic part of the strategy, which lead to a formation of the patchwork of individual products, rather than a comprehensive product line.”
  • Based on market requirements、competition、resource、technical analysis, detailedly define the guideline of product`s development and specified the product development direction.
  • Products associated with the project and turning product planning into concrete project plan
  • Requirement and test support version record, visually shows versions` differences.
  • Implementation bi-track of requirements, design, testing, defect and publish the whole lifecycle(RTM)
  • Collect of market requirement related to products, realisation of nerve endings associated with brain
  • Collect and show the product requirement, detailed analysis of customer value, the value of the company and competitive advantage
  • Product requirement assigned to a specific build, practicing the idea of Agile Development ,guiding the developing and testing concerted Idea
  • Automatical notification of changes to related requirement,to ensure the requirement consistency
  • Child- requirement , module, testing, task in one page to show all the correlate of requirement , achieve bi-track the whole lifecycle
  • Summary of test cases to support the test case attributes, steps custom; history version is recorded
  • Comprehensive information statistic of test plan, test execution, test reports, test results
  • Test task, test progress, test results, bugs showed in one page
  • Automatic report of requirements and test, content can be flexiblely definede and format support Word, PDF, Excel.
  • Real-time summary of product changes, and support links to show detailed information
  • Show the summary of product document, support check in/check out, realize document version control
  • Support PBS,achieve PBS-WBS-OBS-FBS-CBS five in one
Integrated product management turns R&D strategy into specific development actions, its core purpose is to ensure the success of market and financial, to guide the company's limited R&D resources into the most valuable areas through market analysis, competitive analysis, resource pipeline analysis, input-output analysis and other means to improve the capacity of input and output.

Support R&D investment decision-making analysis

Ensure market-driven product development based on market demand analysis; Rationally adjust and optimize the start time of different projects based on the use of pipeline management of resources to improve the efficient use of resources; Improve the utilization of the company's intellectual assets, reduce the cost of new product development based on shelf technology, contextualized knowledge management; Quantitative analysis of the input-output efficiency of new products and breakeven point based on future sales forecasts.

Promote product planning and resource pipeline coordinated

Impliment product planning as product development programs, technology development plans, platforms development plans, resource planning, and collaborate with the corresponding project; Analysis and forecasting the investment of resources needed at each stage of new product, based on the resource pool and the history resource investment of similar projects, against the load line of resource pipeline to make resources and product development in harmony.

Materials management, supplier management, product structure management control and the product target cost

According to statistics, product design costs accounted for 70% to 85% of the entire R&D costs, as a system-level products company, the management of R&D costs is implimented only by achieving the effective management for the cost of product design; Methods such as material certification, global alternative, local alternative, materials priority, coordination with ERP material costs and inventory information, etc, which can improve the substitutability of materials, effective in reducing the variety of materials, realize devices integration.